Productive Agent – Previous Conversation Took Place or Offer Was Made

YOU CAN SAY

Hi, this is [your name] with [dba of the franchisee]. I continue to be impressed! (Wait for the agent’s response)

Based on my research, you have done quite well over the past 12 months. Correct? (Wait for the agent’s response)

That’s why I am calling you back today. We are again making a serious financial investment in a handful of select agents. I know the timing/situation wasn’t ideal when we last spoke, but we want to revisit that conversation. (Wait for the agent’s response)

I simply want to ask you this question—do I have your permission to create an updated incentive package on how we may be willing to invest in you and your business? (Wait for agent’s response)

If the agent agrees to meet, simply arrange for the appointment.

If the agent refuses to meet or gives you any objection, try the following:

I respect the fact that you are [happy, love your broker, busy, have too many listings/pendings, etc.] but we are talking about a significant investment in you. (Wait for the agent’s response)

The formula we use to calculate your incentive is based on your LTM GCI production. Based on what I see in the MLS, you had an amazing year, and your business could be worth more today than ever before.

Why not take advantage of that? (Wait for agent’s response)

I am simply asking you to meet me for a business conversation.

This opportunity could change your life, and I am only asking for a few minutes of your time.

Recruiting high GCI producers in this competitive market is exceedingly difficult if you are not prepared to offer some sort of financial incentive. If you are not prepared to do that, use the other scripts for lower productive agents.

You are free to use the recommended best practices in these materials for your consideration. These scripts are not intended to be used verbatim, and they should always be modified for accuracy.
If you choose to make contact by phone or text (i) check phone numbers against the federal DNC registry, any applicable state DNC list and your company DNC list (ii) do NOT use autodialers and (iii) do NOT use artificial voice or pre-recorded messages, this includes those you haven't spoken to in a while. Emails must follow the rules. Emails must be clear it is a solicitation and provide the consumer with an opt-out. Also, before calling or texting referrals, those numbers need to be checked against all applicable DNC lists. Get prior, express, written consent before texting or using artificial or prerecorded messages.